Phi is a Greek letter “φ” and is a symbol chosen for the Golden Ratio or the Divine Proportions. Practically everything in nature, or man-made that appears beautiful has these divine proportions into it. Inspired by the logic and mathematics behind all that appears pretty, whether natural or man-made we zeroed down to the name Phi Cosmetic Clinic. Find along some pretty occurrences in nature which appear beautiful as they have the “Phi” in it. Attractive human faces and bodies have Phi in them. Minor variations can be done in people who desire to have these proportions into one’s looks.